If you’re a small business just starting out, you’ve probably heard how important blogging is to your growth. However, you might be wondering “How do I get visitors to my blog?”
Getting direct traffic from search engines like Google is one of the most effective ways to grow your audience. That’s because people who type your URL into their browser are already interested in your topic, so they’re more likely to take the next step and visit your website.
However, that’s only possible if your content is relevant and optimized for your target keywords. Here are some tactics that you can use to boost your SEO:
1. Create Visual Content
It’s a no-brainer that visual content gets more shares and likes on social media than plain text. If you want to drive more traffic to your blog, try creating some eye-catching images and infographics for your posts using a tool like Canva. It’s free and super easy to use, plus it will give your content a professional-looking finish.
2. Use Guest Blogging
Writing guest posts for other blogs in your niche is a great way to expand your reach and bring new visitors to your site. However, it’s important to focus on quality over quantity, so be sure to choose the right blogs to write for and stick to your niche. You can find out who’s accepting guest posts on your niche by using a tool like Discover or by asking other bloggers directly.
3. Promote Your Posts on Social Media
Using a social media management tool like Quuu Promote is an effective way to increase your reach and drive more traffic to your blog. They have a base of users that have signed up to receive suggested content that’s in line with their interests, so by promoting your post through them you can reach a new audience that might not have otherwise seen it.
4. Start a Podcast
Another creative way to drive traffic to your blog is by creating an audio version of your content. Adding an audio plugin to your WordPress blog like WebsiteVoice or ResponsiveVoice allows you to upload a self-produced audio track to your post, which can be an engaging way to capture attention and make your content easier to read.
5. Use Online Communities
Online communities like Reddit, Quora, and Facebook groups can be a good source of traffic if you play your cards right. But be careful not to be too overtly self-promotional, because users can pick up on it quickly and downvote you to oblivion. Instead, be a helpful presence in the community and link to your blog posts occasionally in your custom answers.
6. Monitor Trends
Keeping an eye on the latest trends and being one of the first to write about them is another great way to drive traffic to your blog. You can use tools like Semrush to see what keywords your competitors are ranking for and then tailor your own posts to capitalize on those opportunities.