As a marketer, you know that more traffic to your site leads to more opportunities to encourage visitors to subscribe to your email contact list. But there’s a lot of misinformation out there about how to get more traffic, which can lead to marketers trying too many different tactics and not seeing the results they want.
It’s time to refresh your strategies with some new, unique ways to increase web traffic. Here are a few ideas to try.
Make a video that features your product or service and link it back to your website. Videos are a great way to grab the attention of online scrollers, and they are especially effective when the content is authentic and relevant to what people are searching for.
Optimize your search engine results to include more keywords related to what your brand offers. This can help your website appear in more search results, and it can also improve your click-through rate.
Use paid social media ads to target the specific customers that are most likely to purchase your products or services. With Facebook Dynamic Ads, you can even target users who have previously visited your website with automatically generated ads featuring the specific products they’ve already viewed or added to their carts.
Consider running a contest with a prize that is related to your product or service, such as a free gift or a discount. This can entice customers to visit your site and share the contest with their friends and followers, helping you expand your reach.
Start a podcast to support your website and build brand awareness. If you are a B2B brand, you can focus on answering questions in your niche. Or, you can take a more playful approach and create a quiz to give your audience some entertainment value (like bra company True & Co’s fun quiz on their website).
Publish more blog content. Writing articles that provide helpful information to your audience helps your business rank higher in search engines and can drive more traffic to your site. In addition, blogging can help you grow your email subscriber list and ultimately increase conversions.
Check out your competitor’s websites using tools like the free Google Analytics tool to see how they are getting their traffic. This will reveal the most common sources of their traffic and give you an idea of which tactics you can use to increase your own.
One of the most important things you can do is to optimize your website speed for better search engine results. Site speed is a publicly verified ranking factor, and increasing it can significantly improve your search engine rankings. You can also use a tool like Pagespeed Insights to see how your site is performing. This free tool will give you a detailed report of your website’s performance, including recommendations for improvement. For example, if you’re seeing a lot of slow load times, you can work with your web developer to fix these issues.