Whether you run an online store or a blog, getting more traffic is always a good thing. More visitors can help you drive more sales, grow your subscriber list and build brand awareness. But with so many ways to get more traffic, how do you know which strategies will work?
There are many different ways to get more traffic to your site, but some of the most effective include:
The best way to increase website traffic is to make your content useful and informative. By publishing content that your audience finds valuable, you’ll encourage them to visit your website again and share it with their networks. This will also help your content rank higher in search engine results pages (SERPs).
Create content around topics that your audience is searching for. This will allow you to target long-tail keywords that your competitors aren’t ranking for, which can be a great source of new traffic.
One of the best ways to do this is by creating FAQ pages on your website. You can find questions that your audience is asking by doing a Google search for your keyword and then looking at the “People also ask” section or by using tools like Ahrefs’ Keywords Explorer. You can then either create a whole post on these questions or incorporate them into existing content.
Guest blogging is another popular way to generate more traffic. This is where you write content for other blogs that are in your niche. By adding value to their content through your unique perspective, you’ll encourage them to link back to your website and share it with their audience.
Investing in SEO is one of the most effective and sustainable ways to get more traffic to your website. By optimizing your on-page content, you can improve your chances of showing up in search engine results pages (SERPs). The key is to focus on the keywords that are relevant to your audience’s stage of the buying journey. For example, a person in the awareness stage may search for “running shoes,” while a person in the consideration stage will likely be more specific and search for things like “best trail running shoes for men.”
Webinars are a powerful tool for driving more traffic to your website. By promoting your webinars through social media and email, you can encourage people to register. Once they do, you can then send them reminders to prepare for the event and an invitation to attend.
Business directories can be a great source of traffic to your website, particularly if you optimize them for local search. The best way to do this is by adding as much relevant information as possible, including your website address and a clear call-to-action.
The best time to post on TikTok, Facebook and Instagram is based on when your audience is most active. You can use a free tool such as CoSchedule to discover the best times for your posts based on engagement and clicks.