Whether you run an e-commerce business or are a local service provider, getting more quality traffic to your site is a common goal for many small business owners. However, the best tactics for growing website traffic vary by industry and target audience.

Using a variety of tools and strategies is key to driving traffic and converting visitors into leads and customers. This article shares 21 proven, high-impact traffic-driving tactics that can help you grow your site.

One of the most important things you can do to drive traffic is to create content that answers your customers’ questions. This increases time spent on the site, decreases bounce rate, and gives you a better chance of showing up as the featured snippet in organic search results (example: Byrdie toppled billion dollar beauty brands without ads).

Another way to drive traffic is to guest post on blogs that reach your target audience. This allows you to share your expertise, gain a new audience, and build links back to your website.

If you’re a local service provider, getting your business listed on Google’s My Business profile is a great way to generate traffic. By filling out all of the information on your profile, you’ll show up in search results and can encourage people to visit your site and contact you.

Social media can also be a powerful tool for driving traffic to your website. It’s free to use, and you can target the specific audiences you want to reach by location, age, gender, interests, and more. You can also use tools like Hootsuite to schedule posts and monitor engagement.

When posting on social media, it’s important to remember that most people will only see your content for a few seconds. This means you have to be very strategic about what you’re posting and how often you’re posting it. For example, if you’re targeting parents, you might want to post less frequently than a business aimed at millennials.

Email is another way to generate traffic. Sending regular newsletters and product updates keeps your brand top of mind for your current and future customers. It’s also a great way to generate traffic by promoting your latest blog posts or resources.

Lastly, you can also generate quality traffic by getting your products featured in online gift guides. This can be done by contacting bloggers with relevant, engaged audiences and offering to send them your products for review.

Getting more traffic to your site isn’t an easy task, but it’s possible to drive high-quality traffic with the right strategy and tools. By implementing these 17 high-impact traffic-driving tactics, you’ll be well on your way to increasing website traffic and growing your e-commerce business.