Creating a website is one of the first steps to growing your small business. It allows you to reach a larger audience, create brand awareness, and attract more customers. However, getting traffic to your site can be a challenge. It can take time, and it can be easy to get frustrated with lack of results. Thankfully, there are many things you can do to improve your site’s traffic.
You can use a variety of marketing tactics to increase your website’s traffic. However, it’s important to focus on tactics that are most effective for your business. You can also try out different strategies to see what works best for you.
Some of the most effective ways to increase traffic to your site include:
Having a blog on your website is non-negotiable. Blogging regularly and publishing content that is relevant to your business and audience will drive organic search engine traffic. It will also allow you to build authority in your industry, which can increase your search engine ranking over time.
Make sure your posts are informative and have a unique angle. You can also add visual elements to your content, which will draw more attention and be more shareable on social media. It’s also a good idea to use tools like BuzzSumo to identify the top performing posts on your competitors’ websites. This will give you an at-a-glance view of the topics that are resonating with readers and driving traffic.
Incorporate Social Share Buttons.
You should always include social share buttons on your website, so your readers can easily share your posts with their networks. Social media is a great way to spread the word about your business and generate new visitors to your website. Make sure to also include “share triggers” on your content, such as calls-to-action and questions. These are proven to encourage sharing.
Obtain Earned Media Coverage
If your business is interesting and newsworthy, it’s likely that you can secure some earned media coverage. This is a cost-effective way to increase your website’s traffic, as it will be driven by a trusted source. In order to gain earned media coverage, you’ll need a strong public relations team.
Invest in Paid Social Media Advertising
Using paid social media ads is another great way to generate more traffic to your site. You can target specific audiences with highly-effective ads that will serve up tailored content that speaks directly to their needs. Moreover, you can use features such as Facebook Dynamic Ads to display ads that are relevant to the products or services they’ve already looked at on your website.
If you’re a savvy marketer, you know that the key to increasing your website traffic is in the quality of the leads and visitors. By focusing on the right tactics, you can increase the number of people who are visiting your website while simultaneously decreasing your bounce rate and increasing the average length of time spent on each visit.