Whether you’re a small business owner or a marketer with multiple websites, traffic to your site is essential for getting sales. The trick is to know how to get more traffic to your site in a way that will turn casual shoppers into paying customers.
Content Freshness
Keeping your website’s content up-to-date is one of the best ways to drive website traffic. This means making sure that your pages contain relevant information that matches what people are searching for online. Creating fresh content is also a great way to increase your website’s SEO ranking.
Retargeting
Retargeting is a very effective digital marketing tactic because it targets visitors who are already familiar with your brand. You can do this by using retargeting ads on social media or through Google Ads. Besides driving traffic to your store, retargeting ads can help you convert casual shoppers into paying customers.
Guest Blogging
Having a guest post on another website is an excellent way to promote your brand and products. It can also generate links back to your website, which is great for SEO.
Influencer Marketing
Reaching out to influencers who already have a large following is an excellent traffic-driving tactic. It can be done for free or with minimal budget and is a highly effective way to generate website traffic.
Podcasts
Starting a podcast to support your brand can also be an effective traffic-driving strategy. Podcasts have a huge audience, and they can be a great way to build brand awareness, nurture customer relationships, and drive website traffic.
Pinning your products and blog content on Pinterest multiple times a week can be a great way to drive traffic. When a pin goes viral, it can bring in high amounts of traffic to your site.
In addition, you can use Pinterest’s free re-targeting tool to target specific pins. For example, you can pin a blog post about a product you have on sale and then target that particular pin to people who are shopping for that item.
Emailmarketing
Sending emails to your list is still a great way to generate website traffic. It can be a low-cost, time-efficient way to attract new subscribers and drive sales.
Including a CTA in your emails is a great way to drive website traffic. This can include a link to your blog, a promotion for a discount code, or an offer for signing up for your newsletter.
Conversion Rate Optimization
Once you’ve generated a lot of website traffic, it’s time to look at how you can turn it into sales. If you can turn a casual shopper into a paid customer, it will make a huge difference to your bottom line.
Retargeting
When someone visits your website, but doesn’t complete a purchase, it’s important to remind them of your store. This can be done through retargeting ads, email campaigns, and in-store signage.
SEO
Having a strong foundation of relevant keywords is key to driving traffic to your website. By targeting keywords with a long-tail keyword strategy, you can increase the number of organic search engine visitors to your website. The more relevant your target keywords are, the higher your site will rank on search engines.