At some point, this question crosses the mind of every digital fundraiser who sells products online. Getting more traffic to your site could mean more contributors and more donations.

The key to driving more organic traffic is content marketing. The right kind of content can attract people to your website and convert them into paying customers. The key is to know which content your audience engages with the most, and which content performs well in search engines. To find this out, head over to your Google Analytics account and click on the Behavior -> All Pages tab. This will give you a clear picture of which of your pages are generating the most traffic and which ones aren’t.

If your content is performing well in search, you may be able to boost the visibility of these pages with “rich snippets”. Rich snippets are a special box that appears on top of search engine results and include information about the page, such as its location and the rating it received from users. According to Search Engine Land, this can increase the number of people who click on your result by up to 30%.

Another way to improve your ranking is by using long-tail keywords. This technique allows you to rank for keywords that are specific to your product or service, but have less competition than the most common terms. To find out what questions your audience is asking when searching for a topic, use the “People Also Ask” feature in Google’s search results or Ahrefs’ Keywords Explorer tool.

When you create blog posts, try to answer these questions directly in the post. However, if you cannot answer them in the body of your post, consider adding an FAQ section to the bottom of your article. This will make your article more helpful to readers and help you rank higher in search.

You can also drive traffic to your website from social media by posting engaging content and encouraging people to visit your site. It’s important to meet your audience where they are, and social media is one of the most popular places for people to hang out online.

For example, if you have an active Instagram account, promote your content on that platform to reach your followers. You can also encourage your followers to visit your website by including a link to your site in your profile bio (on Twitter, TikTok and Instagram) or in your about section (on LinkedIn and Facebook).