Just like a professional photographer can increase the odds of getting that perfect picture of an eagle in flight by shooting thousands of pictures, business owners can use a variety of tactics to get more traffic to their websites. But it’s not just about driving more traffic — it’s about making sure you’re attracting the right kind of visitors. In this article, we’ll show you how to get more targeted organic traffic that can convert to paying customers, and we’ll also share some nontraditional marketing hacks you might not have thought of before.
One of the most important ways to increase your website’s traffic is by optimizing your content for search engines. This means including the right keywords in your title tags and meta descriptions, as well as creating informative blog posts that include relevant keywords. You can also boost your SEO by creating backlinks from other websites, by submitting articles to guest blogs and by participating in online forums (remember to include your website URL in your signature).
Another way to drive more organic traffic to your site is to optimize your social media profiles. This includes using the best profile photos, bios and cover images for each platform, as well as regularly updating your posts with links to your website. Finally, it’s a good idea to add a call-to-action to every post that leads to your website so you can capture more visitor data and monitor conversions.
Investing in paid advertising on Google and Facebook can be an effective way to target specific demographics and boost your visibility online. Paid ads can generate a lot of traffic very quickly, but you’ll need to keep an eye on your ROI and make sure the traffic is coming from the types of people that are likely to turn into customers.
Organic social media traffic can be a great source of referrals and new website visitors, but it’s important to remember that most users visit their preferred platforms for entertainment and information, not for being sold to. Avoid talking sales on your social media accounts and instead focus on providing valuable information to your followers.
In addition to paid advertising, you can increase your social media reach by promoting posts on your own channels through tools such as retweet buttons and click-to-retweet links. You can also use content marketing to promote your products and services to a targeted audience on platforms such as YouTube, Instagram and LinkedIn.
A useful tool to check your website traffic is Google Analytics, which gives you a wealth of information about the traffic on your site and where it’s coming from. You can even compare your data to specific competitors to see how they’re doing in the context of their market. Other free web tracking tools, such as Similarweb, provide a similar form of analysis.