Whether you want to increase the number of visitors to your blog, grow your online business, or become a top influencer in your niche, it all starts with creating content that is compelling and valuable for your readers. That means incorporating relevant keywords into your titles, content body, and URL, and taking advantage of long-tail keywords that may have lower search volume but are more likely to convert.
Another great way to drive traffic to your site is by sharing your content on social media, especially Pinterest. This is an extremely effective strategy for driving traffic to blogs because of the way its algorithm works–the more engagement your posts receive, the higher they’ll rank in Pinterest’s Discover feature (which surfaces a mix of news-worthy and personal content) to users on both desktop and mobile apps. To boost your reach, be sure to share a mix of your own original images as well as pins from other sources in your niche that you think will resonate with your audience.
Guest blogging can be a very effective way to drive traffic to your website, especially when you’re able to land a spot on an influential site that gets lots of traffic and has a large following in your niche. For example, when WPBeginner’s Syed Balkhi published an article on how to get more traffic to your WordPress blog on an influencer site, his organic Facebook reach went up 332%!
It’s also important to remember that social media sites like Quora and Reddit can send a decent amount of traffic your way if you approach them in the right way. While these communities are very weary of overt self-promotion, they’re surprisingly open to helpful answers that don’t directly mention your blog post, so you can fly under the radar and get a ton of free traffic. The key is to start with questions from the community that you could answer with a custom, informative answer, and then leave a link to your blog post in case they’re interested in learning more!
Speaking events and webinars are a great way to reach a new audience that might not have been familiar with your blog. These events are typically very affordable, and can provide a huge return on investment as people from the audience sign up for your email list and keep coming back to read your latest content.
Finally, paid traffic can be one of the most powerful ways to drive traffic to your blog if done correctly. This can include anything from paid social ads to sponsored influencer content and submissions to content distribution sites such as Zest. However, when incorporating paid traffic to your blog, it’s important to set a budget and measure your success using Google Analytics and Page Insights. Be sure to avoid overspending, and remember that it takes time for paid traffic to show results!