If you’re a newbie blogger or you just want to boost your traffic, then you need to be strategic about how you promote your blog. You don’t want to burn out by trying to promote your blog across every social media network available, but you also don’t want to miss out on the opportunities that are right in front of you.
You Need SEO to Get Visitors
While it takes time and effort, implementing good search engine optimization strategies can help you get more traffic in the long run. This involves identifying keywords that people use to search for what you have to offer, and then writing content on your blog that uses those keywords.
The more specific and relevant your content is, the more likely it is to rank high in search results, which means that you’ll get a lot of traffic from these searches. In addition to helping you write posts that people can find when searching for topics related to your niche, keyword research will also ensure that your content is valuable enough to attract email subscribers and customers.
Another way to drive traffic to your blog is by guest blogging for other blogs in your niche. This can be a great way to gain exposure in your niche, and it can also help establish good relationships with other bloggers in your industry.
If you’re not sure where to start, look for sites that are already popular in your niche and contact them to see if they would be interested in hosting one of your guest posts. If they accept, you’ll be able to add your link in the bio section and send them some traffic.
Create Email Lists
A lot of beginners focus too much on getting new users to their blog and don’t realize that it’s important to keep existing users coming back to your site. The best way to do this is by collecting their email addresses and sending them emails with updates about your latest blog posts.
Update Your Content Regularly
It’s important to update your blog frequently because Google gives a higher ranking to sites that have fresh content. This will not only boost your search engine visibility, but it will also keep your readers engaged.
Moreover, it will also give you the opportunity to share your most recent posts on your social media profiles, which can increase your reach even more. Make it easy for your followers to share your content by adding links to your most popular posts on the sidebar of your blog and including social sharing buttons in your posts.
Optimize Your Site for Mobile Devices
Most people browse the web on their smartphones these days, and search engines penalize websites that are not mobile-friendly. This is why you need to optimize your blog for mobile devices if you want to boost your traffic.
Use Internal Links to Your Blog Posts
You can use internal links to connect your blog posts with each other, and this can also improve your search engine rankings. However, you should only add links when they’re useful to your readers. You should never add them merely to get more traffic, as this could lead to your posts being de-indexed by Google.