A thriving blog requires a consistent stream of visitors. This is why it’s important to find the right mix of traffic tactics that work for your business. There are no silver bullets or agile fixes; it’ll take time to build a solid following but don’t give up!
One of the most underrated and effective ways to get visitors to your blog is to optimize for mobile. Google is rewarding websites that are mobile-friendly with higher search engine rankings. This is why it’s so important to make sure your website is responsive, that you’re using a mobile-optimized WordPress theme and that you have a sitemap created in the Google Search Console.
Another overlooked way to increase blog traffic is by utilizing SEO tools. There are a wide variety of free and paid tools that can help you improve your blog’s SEO, including keyword research, on-page optimization, link building and more. These tools will help you rank your content higher on search engine result pages (SERPs), which in turn can lead to more organic traffic.
You can also increase your blog’s visibility by networking with other bloggers and brands in your industry. Find influencers who share similar interests with your audience and start building a relationship with them. Over time, this can lead to mentions and links in their content, which can significantly boost your traffic.
One of the best ways to generate traffic is by creating and promoting valuable resources that your audience will want to download. This can be anything from infographics and ebooks to podcasts and white papers. These types of resource are highly shareable and can be found in a wide range of places online.
When promoting these resources, be sure to include a link to your blog within the post. This will help drive traffic to your content and may even lead to new subscribers!
Create a Social Media Strategy
Creating and executing a social media strategy is a must-have for any blogger. Social media is the best way to reach a large and targeted audience. However, it’s important to be strategic about your efforts and avoid spreading yourself too thin.
One of the most underrated and effective ways is to use guest posts. By creating high-quality guest posts for other blogs in your industry, you can attract more readers and build a community. Make sure that you’re only linking to quality blogs and adding value in return. This will prevent your article from being seen as spammy and negatively impacting your own search engine rankings.