Search engine techniques are a collection of strategies that can be used to improve your search results. These methods can be adapted for any search engine and are a great way to find more relevant information on the web. Once you master these techniques, they will save you a lot of time and frustration.

Crawling and Indexing

Search engines crawl content, gathering it into an index to help answer relevant queries. The crawling process varies, but it involves sending out bots (also called spiders or crawlers) to collect and store content on the web. This can be in the form of a webpage, an image or a video.

The search engine then analyzes the content, taking into account hundreds of ranking factors or signals to order the pages in the index in the hopes of providing the best results for a given query. This ordering of the search results is known as ranking, and it’s what separates top from bottom search results.

Rankbrain

Google’s RankBrain is one of its core algorithms and it’s an example of machine learning, which is a form of artificial intelligence that is always learning from new observations and training data. As a result, RankBrain should continue to improve its ability to provide users with better results.

Boolean logic

Boolean search is a type of keyword-based search that uses the boolean operators AND, OR and NOT to refine your search results. These methods are often used when searching for information that is specific to a certain context, or for searches where you want to be more precise about the exact terms you are looking for.

Phrase search is another type of keyword-based search that allows you to narrow down your search to a specific phrase or sentence. It’s a great way to find specific information, especially if you have a small amount of time to spend.

Natural language processing

In addition to the truncating and translation methods described above, some search engines use a process of natural language processing to interpret your words and determine what kind of content would best match them. This is done through a combination of machine learning and human interpretation.

Words in English have different meanings and spellings, which can make it difficult for a search engine to understand what you are trying to find. This is why it’s important to truncate keywords.

Conversion Rate Optimization

Getting traffic to your website is only half of the battle, it’s also essential that users take action once they arrive at your site. This is why conversion rate optimization is a crucial part of any search marketing strategy.

The best way to increase your site’s conversion rate is to create and optimize content that will engage with and motivate your target audience. This requires a deep understanding of the user’s intent and what makes them click to convert. Once you understand this, it’s easy to create and optimize content that will attract the right kind of traffic.